New Zealand Merino-
& Merino Baselayer
Why settle for less than the best?
CHOCOLATE FISH MERINO™, Prop. A. McCaig, 26 Regent Avenue, Leeds LS18 4NJ, West Yorkshire, UK.
Tel: +44 (0)113 228 9591 Email: email@example.com
Legal Notices Chocolate Fish Merino all rights reserved
Choices for a Better Life -
To quote Australian journalist Dan Hanks:
“Even the most innovative or seemingly innocent products can have a murky origin. Your IPad/IPhone apps and games may lose their fun when you consider the Apple workers committing suicide in China. And Valentine’s Day becomes ever so slightly more nauseating when you learn that those chocolates you bought the parent of your children may have furthered the slave trade of other children in Africa.
Human actions always seem to have an impact somewhere in the world. All we can do is try to mitigate or fix the problem once we are made aware and move on better for it. One of the most significant and relatively easy changes we can make is with our clothing. For almost everything we buy there is an ethically and more environmentally-
Anyone who has any pretensions of caring for the environment and/or the welfare of their fellow human-
Country of Origin
In the UK it is not mandatory for garments to carry country of origin labels. Even if it was, there are companies in China and elsewhere who will put any Country of Origin label on that the buyer wants!
In some countries, only a small part of the garment manufacture needs to be carried out in that country to legally carry that country’s label and that can be as little as a label, button, or logo.
So how can anyone be sure of where any garment is made? Ask. If the company won’t say exactly where their garments are made, and who by, be wary. What are they hiding?
There is also the question of fabric. Garments need fabric; where is this made? Again, ask. If you don’t get a clear, unambiguous answer then take your custom and money elsewhere. It is only by buying responsibly will any improvements be made.
Over three out of every four garments sold now come from China, a country renowned for its low production costs—and low wages, long hours and ineffective labour laws. China’s competitiveness depends on being able to supply clothes at extremely short notice, at an extremely low cost.
Due to the current financial climate, retailers are putting even more pressure on manufacturers demanding ever-
Whilst not all Chinese manufacturers exploit their workers they will often out-
Even where factories claim “environmental accreditation” it is impossible for them to avoid the fact that over 70% of China’s power comes from coal-
China’s low wage economy is also impacting on third-
A year ago, the It Sportswear factory in Bangladesh burned down, causing the deaths of 29 workers and injuring many more. The factory, belonging to the Hameem group, supplied US brands and retailers, including VF corporation who now own Smartwool/Timberland.
Recently two more workers perished and over fifty were injured in a stampede triggered by panic after a boiler explosion at Eurotex. This brings the list of workers killed in unsafe garment factories since 2000 to at least 339. Most of the victims were producing clothes for well-
Most companies here in the west have chosen to ignore the serious social and environmental consequences of fabric production, dyeing and clothing manufacture. Chocolate Fish Merino is almost alone in using exclusively New Zealand-
These are some of the environmental facts and figures behind textiles and clothing production:
According to the Australian Conservation Foundation, a single, non-
Switching to organic cotton may not help much either. Unfortunately cotton garments with ‘100% organic’ labels could still be dyed with polluting chemicals and made in sweatshops.
According to the International Labour Organisation:
Cotton farming uses 25% of the world’s pesticides. Those pesticides kill cotton farmers.
The International Labour Organization estimates that every year, 40,000 agricultural workers die and up to five million are poisoned by pesticides. A single drop of aldicarb, the biggest-
Worse, farmers are paying to be poisoned. Pesticides account for half the cost of producing cotton, with prices set by multibillion-
In China alone, the effects of cotton growing on the environment and population of countries are staggering. The cotton crop requires seven times more fertilizer than insecticides, and the runoff from all these chemicals pollutes the rivers and lakes, leeches into the groundwater, and leads to China’s abnormally high water pollution. Farmers in China are using more than six times the amount of pesticides and fertilizers than growers in sub-
Cotton also is a remarkably water-
There are however moves to “sustainable cotton”. The Insiders Guide to Cotton and Sustainability, written by Simon Ferrigno and edited by John Mowbray, is now available. Published by MCL Global, producers of Ecotextile News and Knitting Trade Journal, the 136 page booklet covers the ecological impact of cotton production and the environmental challenges that this presents.
Nylon, acrylic and polyester. These synthetic fabrics are made from oil-
The argument rumbles on with both sides denying the others opinions. The facts however are that nano particles can enter the human body -
Tencel, Modal -
In addition, as these fabrics do not start with a yarn, as does wool and cotton, much more energy is used to create the yarn from the raw materials, creating an even larger carbon-
This is a fibre we should be using a lot more. It has half the ecological footprint of cotton. It can be grown in cool climates like New Zealand, the UK, Europe etc., and with barely any irrigation or pesticide. Hemp fibre can produce wonderful fabrics that are a perfect replacement for cotton and linen.
Buy a Chocolate Fish garment and you are guaranteed that it is made from New Zealand Merino from a small group of Sheep Stations contracted to Zque. The fabric we use is MAPP -
Zque accreditation is an independently audited certification scheme that guarantees traceable New Zealand merino and ensures animal welfare.
Over 700,000 tonnes of dyes are used to colour 40 million tonnes of fabric every year. About 45,000 tonnes of that dye is discharged into rivers and streams. Salt water, used to set the colour, is discharged too—often into freshwater streams, making it impossible to grow anything in the surrounding soil.
Chlorine is also used, combined with a polymer coating, in countries like China to treat wool to make it smooth and machine washable. Chlorine and polymer treatments lead to huge problems of ground-
Natural dyes, made with ingredients like onion skins and beetroot, are biodegradable and non-
MAPP Merino has compliance with conditions set by ETAD, The Ecological & Toxicological Association of Dyes and Organic Pigments Manufacturers. The dyestuffs and chemicals are supported by certificate of compliance ISO 9001. Their handling of chemicals is certified with requirements of the Regulations under the Hazardous Substances Act 1996. The product is not exposed to formaldehyde. Their energy efficiency is constantly monitored and machinery maintained regularly to minimise energy use